by Kevin Baker
Choosing the right name for your small business can have a huge impact on its success. But what about your business phone number? Does it really matter what number you have, as long as it’s printed correctly on your business cards, product literature, Web site, emails and other materials? Actually, it does.
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With the U.S. unemployment rate just under 10 percent, the FTC is redoubling its efforts to put a stop to these schemes, which make life even more difficult for hundreds of thousands of Americans already wrestling with the economic downturn.
As part of the law enforcement sweep announced today, dubbed “Operation Bottom Dollar,” the FTC has filed seven cases against the operators of deceptive and illegal job and money-making scams and announced developments in four previously filed job scam cases. In addition, the sweep includes 43 criminal actions by the Department of Justice, many involving the substantial assistance of the U.S. Postal Inspection Service, as well as one additional civil action by the Postal Inspection Service and 18 actions by state attorneys general.
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