Are You Brandwashed?

As a general rule, I hate dealing with sales people in stores… particularly when it comes to buying hardware and electronics. I much prefer ‘smart’ researching online and chatting with friends about whatever product (or service for that matter) I find myself in need of.

Check out this video of a salesman in a tech store who’s trying to push his own brand (Lemon) to the poor consumers who have come into the store to purchase a Mac. Some of the shoppers are pretty quick to call him out but some are actually duped. Be sure to listen up when he asks one poor customer what she does for a living:

Seriously, waitress-girl, how did you not punch this guy?!

I’d never heard of Martin Lindstrom before, but after seeing the video above I checked out a few more on his YouTube channel and visited his website.

MARTIN LINDSTROM is a 2009 recipient of TIME Magazine’s “World’s 100 Most Influential People” and author of Buyology – Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal bestseller. Lindstrom is the CEO and Chairman of LINDSTROM Company and Chairman of BUYOLOGY INC. (New York and Tokyo) as well as BRAND sense Agency (London).

Have YOU been brandwashed?
Are you a conscious shopper or a consumer who walks straight into the new tricks and traps marketers are laying for you? Find out by taking the Brandwashed Intelligence test.

I scored a 6, which isn’t very swift! Maybe that partially explains why I don’t like talking to sales people. I wish they’d have posted the correct answers to the questions along with the results. I’m sure you can learn more (find the answers) by surfing throughout the website and/or reading the books – but I’d rather they just tell me after the short quiz.

Brandwashed, the book, comes out sometime this fall. The book (expose) introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century – and shows why they are more insidious and pervasive than ever. A 3-million dollar, 3-month long, live, guerrilla marketing social media experiment, conducted specifically for the book, tells us about the most powerful hidden persuader of them all (word of mouth):

You might want to also check out Martin Lindstrom’s bio, too:

Martin Bio from Juice Group on Vimeo.

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